Target Identification
The client was a leading GRC Software Company providing software solutions to most of global banks. It wanted to search for and identify mergers and acquisitions in GRC Software Solutions industry in India.
Strategy mapping
The client was a leading publishing and software house for legal, health, banking and accounts sectors. It wanted to conduct a research to help it understanding dynamics of Indian consumers and how the company could position its products in the Indian market for its multiple segments.
- Industry Analysis (Demand Drivers, Recent Trends, Consumer Needs, Consumer Buying Preference, Buying Process, Users- Buyers-Influencers etc.)
- Market Sizing (Blended Approach of Primary Interviews and Secondary Research)
- Market Entry/Growth Strategy (Launch of Products, Acquisition of existing players)